A strap should belong to the watch
Even the finest watches deserve a strap crafted specifically for their proportions, comfort and character.
At INRO London, each bespoke leather watch strap is handcrafted in our Marylebone London atelier using premium materials including calf, lizard, alligator leather, suede and silk, designed for collectors who value craftsmanship and timeless luxury.
At a glance
- Made to measure for your watch and wrist
- Designed for balance, proportion and long-term comfort
- Compatible with original deployant clasps and pin buckles
- Available in calf, lizard, alligator and silk
- Guidance on material, colour and taper
Handmade in our London atelier for collectors seeking a more considered alternative to standard straps, including those looking for a watch strap replacement in London.
Bespoke watch straps begin from £425
By Watch
Some watches require a more considered approach. Below, we explore our work with specific collector timepieces.
Luxury Watch Strap Combinations
From classic pairings to more expressive combinations, each bespoke leather watch strap is handcrafted to complement the character, balance and proportions of your watch.
We guide collectors through premium materials, colours and finishes from our Marylebone London atelier, creating combinations that feel refined, timeless and natural.
Trusted by collectors and specialists
We regularly work with luxury watch collectors, dealers and specialists, from vintage Cartier enthusiasts to modern independent watch owners across London and beyond.
Every bespoke leather watch strap is handcrafted with careful attention to proportion, comfort and long-term wear using premium materials and timeless craftsmanship.
Begin your bespoke strap commission
Share your watch with us and we'll guide you towards the most suitable material, colour and construction.
Each handmade strap is made to measure following a private consultation at our London atelier, whether creating something entirely new or replacing an existing strap.
Appointments are limited each month.
Request a Consultation →Helping you love your watch just that little bit more.
“I first came across INRŌ in 2016 when I was looking for a company to make a bespoke leather watch strap that would fill the gap between the lugs and case on my IWC. I was instantly struck by their enthusiasm, knowledge and above all 'can do' attitude. Amongst their talents is an uncanny instinct to anticipate what you want in a particular product, combined with the ability to exceed your expectations”
Oliver MR Knightsbridge, London