A strap should belong to the watch
Even the finest watches are often let down by straps that were never truly made for them.
Proportion feels slightly off. Comfort never quite settles. Something remains unresolved.
At INRO, each bespoke strap is designed specifically for the watch it’s made for — in proportion, material and construction — so it feels complete. Each custom leather watch strap is shaped using calf, lizard or alligator leather, as well as softer materials such as suede and silk.
At a glance
- Made to measure for your watch and wrist
- Designed for balance, proportion and long-term comfort
- Compatible with original deployant clasps and pin buckles
- Available in calf, lizard, alligator and silk
- Guidance on material, colour and taper
Handmade in our London atelier for collectors seeking a more considered alternative to standard straps, including those looking for a watch strap replacement in London.
Bespoke watch straps begin from £425
By watch
Some watches require a more considered approach.
We’ve developed particular expertise working with Cartier timepieces — including Tank, Santos, Ballon Bleu and vintage references — where proportion, restraint and compatibility with original clasps are essential.
These are not standard straps — they are designed to work with the watch as it was intended.
Explore Cartier Watch Straps →Combinations that belong
From classic pairings to more expressive combinations, each strap is designed to complement the character of the watch while remaining balanced and considered.
We guide you towards materials, colours and proportions that feel natural — never forced.
Trusted by collectors and specialists
We regularly work with collectors, dealers and specialists — from vintage Cartier to modern independents.
Each strap is created with the same attention to proportion, comfort and long-term wear.
Begin your bespoke strap commission
Share your watch with us and we’ll guide you towards the most suitable material, colour and construction.
Each handmade strap is made to measure following a private consultation at our London atelier, whether creating something entirely new or replacing an existing strap.
Appointments are limited each month.
Request a Consultation →Helping you love your watch just that little bit more.
“I first came across INRŌ in 2016 when I was looking for a company to make a bespoke leather watch strap that would fill the gap between the lugs and case on my IWC. I was instantly struck by their enthusiasm, knowledge and above all ‘can do’ attitude. Amongst their talents is an uncanny instinct to anticipate what you want in a particular product, combined with the ability to exceed your expectations”
Oliver MR Knightsbridge, London